Google Analytics vs mobile application browsers. How will the source and user from such a browser be shown in GA?
TL;DR: 1. Facebook and Messenger Applications create new users in Google Analytics. 2. Dynamic links created in Firebase open as a direct / (none) source (if UTMs are not used). 3. Dynamic links created in Firebase will not open a visit from Facebook application in a default browser. Once I started looking closely at the […]
